Mark Mudge is President and co-founder of Cultural Heritage Imaging (CHI) and the current Chairman of the Board of Directors. Since decades Mark has worked in 3D information capture environments and digital photography. Together with Tom Malzbender he is a co-inventor of the Highlight Reflectance Transformation Imaging technique. His work for CHI is focused on the ease of use, cost-effectiveness, and self-documentation of digital imaging techniques through new equipment designs, open source software, and methodology enhancements. Recent efforts focussed on enhancing the trustworthiness of “born archival” images, building up the semantic richness of metadata records about digital representations, and easing the burdens of sustainable, long-term digital archiving.